Marketing

Open the Door to a World of Opportunities

From social media to billboards, marketing is all around us. Learn how to apply and grow your creativity.

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Which pathway is offered?

Marketing Management — Students in this pathway learn about marketing strategies and analytics. They prepare for careers as marketing professionals by learning to estimate market demand for a company’s product, deciding which customers to target, and designing or launching advertising campaigns.

What types of jobs can my student learn about and prepare for?1

Some of the jobs include:

  • Advertising/promotions/marketing manager
  • Public relations specialist
  • Market research analyst
  • Content maker
  • Social media coordinator
  • Product and brand manager

1Some of these jobs require additional education and certifications once a student graduates from high school.

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What could my future look like in this career field?2

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2Data is from Lightcast and is updated frequently.

Which industry-recognized, in-demand certifications and exams can my student prepare for

  • NOCTI Exam: Retail Merchandising
  • Microsoft Office Specialist3

3Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.